Readers of newspapers have longed for variety, and viewers of news television have yearned for seriousness for ages. Seasoned journalists acknowledge the deficit, but doubt experiments will succeed. But someone must take the plunge and try hard, we thought. The name we have given to this initiative is Sirf News. The first word in the bilingual term underscores the fact that all efforts to create an alternative media platform have had less than satisfactory results. Lack of reports in the magazines and portals run by citizen journalists owes to the absence of a fundamental idea among them that an opinion cannot exist without a fact to base it on. It’s the diagnosis of the malaise that went awry.