Facebook CEO Mark Zuckerberg in a recent webcast to 50,000 Facebook employees called out Apple App Store’s policies. ” this unique stranglehold as a gatekeeper on what gets on phones,” Zuckerberg said. He further said that Apple’s App Store “blocks innovation, blocks competition and allows Apple to charge monopoly rents.”
Sources said, Zuckerberg was answering one of the employee’s questions who asked about Apple’s policies related to gaming apps. “That’s innovation that could really improve people’s lives. And Apple’s just balking at it,” Zuckerberg said.
Facebook said that Apple cited an App Store rule that bars developers from showing irrelevant information to users. “Now more than ever, we should have the option to help people understand where money they intend for small businesses actually goes. Unfortunately Apple rejected our transparency notice around their 30% tax but we are still working to make that information available inside the app experience,” Facebook said in a statement to Reuters.
As per the earlier released mock ups of the events feature, Facebook had aimed to keep the users informed about Apple’s 30% cut but it was not shown when the feature went live. Same was the case with Google’s PlayStore where Facebook planned to notify users that it would not collect a fee for ticket sales but it was not shown in the feature.
Last week, Facebook spoke about the changes in Apple’s upcoming iOS 14 and how it would severely impact the third parties who rely on advertising through target ads. Facebook noted that Apple iOS 14 could hurt Audience Network’s publisher revenue by 50%. Facebook also noted that due to the changes on iOS 14, the Audience Network which is used by many publishers and developers may not make sense to offer it on iOS 14. “This is not a change we want to make, but unfortunately Apple’s updates to iOS 14 have forced this decision,” Facebook said.