TDP marches ahead of BJP in political advertisements

The main rival of TDP, YSRCP led by Jagan Mohan Reddy is number three on the list, with only Rs 1.04 crore spent on advertisements

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New Delhi: Andhra Pradesh Chief Minister N Chandrababu Naidu‘s Telugu Desam Party (TDP) is ahead of the BJP in terms of political advertisements on Google and its related platforms. The party spent Rs 1.48 crore on advertising, while the BJP has spent Rs 1.21 crore for the same. The data come from Google Political Advertising Transparency Report.

TDP spent Rs 3.76 crore on advertisements

The two firms linked to Naidu, namely Pramanya Strategy Consulting and Digitant Consulting, spent Rs 85.25 lakh and Rs 63.43 lakh respectively. The Congress has spent Rs 54,100 on political ads.

TDP’s main rival, YSR Congress Party, led by Jagan Mohan Reddy, is number three on the list, with only Rs 1.04 crore spent on advertisements.

In Andhra Pradesh, the Assembly election is to be held along with the Lok Sabha poll. There is one phase of polling coming up on 11 April.

Among all the States, Andhra Pradesh accounts for the most number of advertisements. Bihar with Rs 10.5 lakh, Maharashtra with Rs 17.19 lakh, and Uttar Pradesh with Rs 18.47 Lakh are some of the other in the line.

Rs 3.76 crore have been spent on Google, YouTube and other platforms since February. According to Google, its objective is to ensure complete transparency relating to the expenditure on advertisements by the different political parties.

BJP leads on Facebook

BJP, however, is on the forefront when it comes to advertising on Facebook. Owing to the campaigning for the upcoming Lok Sabha election, political advertisements on Facebook have touched Rs 8.38 crore.

The BJP and its supporters are sailing ahead of others on Facebook when it comes to branding. From February to 16 March, Facebook already had 34,048 of political ads worth 6.88 crore.

Otherwise, the Google report says the total ad spend by the BJP totals up to Rs 12,148,600 for this period, while the Yuvajana Sramika Rythu Congress Party spent Rs 10,434,500 on advertising.

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