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Smartphone market volume to reach 1.53 bn in ’16

Pune: The report, “Worldwide Smartphone Market Forecast, 2016-2020,” finds that global mobile phone market volume is anticipated to witness a 1.4% year-on-year growth in 2016 and reach 1.97 billion units, 1.53 billion of which will be smartphones. The market has dropped to single digits, representing a plateau period. This further proven by the fact that global smartphone market volume is predicted to grow at a CAGR (Compound Annual Growth Rate) of 4% between 2015 and 2020.

The report presents worldwide mobile phone market forecast, including a review of recent years and a forecast for the period 2016-2020, with breakdowns by system technology and region. It also examines mobile phone market volume and market share by system technology for all the world’s main regions separately, including North America, Latin America, Western Europe, Eastern Europe, Middle East and Africa, China, and Asia-Pacific (including Japan).

Other related reports on smartphone markets are “ Analysis of the Worldwide Smartphone Industry and Analysis of Major Vendors’ Strategies” and “Development of Smartphone Industry and Applications”.

The “Competition Analysis of the Worldwide Smartphone Industry and Analysis of Major Vendors’ Strategies” report says that the global smartphone market has slowed down in 2015. Facing greater challenges, smartphone vendors are focusing more on emerging markets like India and Africa. This report profiles the landscape of the worldwide smartphone industry in 2015 and provides an analysis of two major Chinese vendors’ strategies, i.e. Huawei and Xiaomi.

The report provides an overview of the global smartphone market, including shipments and ASP forecasts from 2015 to 2019, major vendors’ market share, and specifications of major flagship and mid-range smartphones launched in 2015. Analysis of Huawei’s and Xiaomi’s strategies, including their development history, sub-brands and smartphone features, value chain activities, and key success factors.

The companies covered were Apple, ASUS, Blackberry, Coolpad, Gionee, Haier, Honor, HTC, Huawei, JD, Karbonn, LAVA, Lenovo, LG, Micromax, Microsoft, Neul, Oppo, Redmi, Samsung, Sony, Suning, Tmall, Xiaomi and ZTE.

The “Development of Smartphone Industry and Applications” report says while the global smartphone market is slowing down, smartphone vendors in China and emerging markets manage to retain shipment growth this year, thanks to their flexible business models and premium products at affordable prices. In particular, some vendors focus on building audiovisual content ecosystems while others boast unique and innovative product designs. Android and iOS continue to dominate the market with over 95% market share while emerging OSs, such as Ubuntu, Sailfish, and Alibaba’s Yun OS, are striving to find a foothold in IoT or smart home application markets. This report provides a recent review of the worldwide smartphone market, touching on vendors’ market development strategies, major trends of smartphone OSs, and smartphone applications.

The reports provides an overview of the worldwide smartphone market, including forecasts for shipments, ASP, and branded vendors’ shipment share; also included are major models launched or to be launched in 2015. The report also provides smartphone vendors’ market strategies, including a brief summary of major smartphone brands in India. The report also lists the emerging OSs, such as Obuntu, Sailfish, and Yun OS, and their applications. In the end the report also lists new smartphone applications, including mobile payment, car infotainment and for marketplaces.

The companies covered by this third survey are Alibaba, Apple, ASUS, Bq, China Mobile, China Telecom, dmarket, Ericsson, Google, HTC, Huawei, Intex, Jolla, Korea Telecom, Leadcore, Lenovo, LeTV, LG, MediaTek, Meizu, Microsoft, Motorola, Nokia, NTT DOCOMO, Qualcomm, Sailfish, Samsung, SK Telecom, Sony, Spreadtrum, Xiaomi and ZTE.

Explore more reports on smartphone market here.

PR Newswire

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