New Delhi: After taking over the telecom and feature phone segment, Reliance Jio is now apparently planning to disrupt the DTH space. Reportedly, the company is planning to bring SD and HD channels at the cheapest prices.
Jio has been a hot topic since last year when it entered the Indian telecom market with its rock-bottom tariff plans that kicked in after six months of free 4G data and calling.
According to a report by TelecomTalk, the JioHomeTV service is in the works that will offer the customers with 200 SD and HD channels at a starting price of Rs 400. It says that the same plan is listed in the MyJio app, however, we could not find it in our app. While it is not clear whether this service will replace the JioDTH, it could be the telco’s first step towards entering the television and broadband spaces.
The JioHomeTV is said to work on the principle of eMBMS or Enhanced Multimedia Broadcast Multicast Service that the company is testing over a long time. The eMBMS is a technology that mixes the one-to-many broadcasting technique, mainly used in television and radio broadcasts, with the one-to-one pattern used by the telecom companies, in order to enhance the scalability of the broadcast.
[pullquote]JioHomeTV will offer the customers 200 SD and HD channels at a starting price of Rs 400[/pullquote]
It has long been rumoured that Jio is planning to launch its own DTH service in India. There are reports that the company may have dropped the idea to launch a DTH service for now. Instead, it will launch its JioHome TV service.
However, it is still unclear if JioHome TV service will replace the long-speculated Jio set-top box or will launch as a separate new service.
Reliance Jio had an unreleased app on Google Play store called the JioBroadcast, mainly for the testing purpose. Its description revealed that it offered HD quality streaming on Jio LTE devices. The app has now been delisted from the Play store, which hints at the launch of the new service, possibly the JioHomeTV.