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Sunday 26 January 2020

Prashant Kishor, with enviable track record, to devise campaign for Trinamool

So far in the track record of the careerist campaigner, not being able to make the Congress-Samajwadi Party win the Uttar Pradesh election is the only blemish

Kolkata/Patna: West Bengal Chief Minister Mamata Banerjee is all set to leave the disappointing performance of the Trinamool in the Lok Sabha election behind her and rope in as her campaign manager Prashant Kishor. The careerist campaigner, who is known to switch between political camps regardless of ideology, boasts of a track record of running successful campaigns for Narendra Modi in the 2014 Lok Sabha election, Nitish Kumar in the 2015 Bihar Assembly election and Jaganmohan Reddy in the 2019 Andhra Pradesh Vidhan Sabha election.

So far in his career after moving in from Africa, Prashant Kishor has suffered just one setback: the loss of the CongressSamajwadi Party alliance in the Uttar Pradesh Assembly election of 2017.

Prashant Kishor has struck the deal with the Trinamool for the 2021 West Bengal Assembly election. The deal came through after a two-hour long meeting of the campaigner with Trinamool chief Mamata Banerjee in Kolkata.

Prashant Kishor will begin devising the campaign in the beginning of July as per his contract.

The campaigner’s recent success in Andhra Pradesh is significant, as N Chandrababu Naidu was so confident of the TDP’s performance in the Lok Sabha polls that he had emerged as a convener of sorts for a proposed third front, which could not materialise only because of the Modi wave that swept the country once again in the 2019 general election.

After ensuring the win of Jaganmohan Reddy-led YSRCP in Andhra Pradesh, Prashant Kishor had tweeted, “Thank you Andhra and colleagues at for the landslide victory. Congratulations and best wishes to the new CM

However, the question now arises whether his political career would suffer due to his business. Notably, despite his membership and office in the Janata Dal (United), he was given no responsibility in the campaign of the NDA in Bihar.

Sources say that the BJP had pressured the JD(U) to keep Prashant Kishor away because it disagreed with the manner in which the campaigner had devised a strategy to reach out to the youth of the State. To Nitish, sources say, keeping the alliance to which he had returned in 2017 was more important. He was ready to sacrifice his party’s national vice-president for the alliance.

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