New Delhi: Prime Minister Narendra Modi on Monday received the first-ever Philip Kotler Presidential Award here. The award focuses on the triple-bottom-line of ‘people, profit and planet’.
The Kotler award will be offered annually to the leader of a nation, a statement from the Prime Minister’s office said.
According to the award citation, Modi was selected for his “outstanding leadership for the nation”. “His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country,” it read.
The citation also states that under his leadership, India is now identified as the centre for innovation and value added manufacturing (Make in India), as well as a global hub for professional services such as information technology, accounting and finance.
The statement quoted the citation as saying Modi’s visionary leadership has also resulted in the digital revolution (Digital India), including the Unique Identification Number, Aadhaar, for social benefits and financial inclusion.
The citation mentions initiatives such as Make in India, Startup India, Digital India and Swachh Bharat, “which have positioned India as one of the most lucrative manufacturing and business destinations in the world”. Owing to Kotler’s ill health, Jagdish Sheth of EMORY University, Georgia, was deputed to confer the award on Prime Minister Modi.
Philip Kotler is an American marketing author, consultant, and professor, currently the SC Johnson Distinguished Professor of International Marketing at Northwestern University, Kellogg School of Management
Kotler is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation.
Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviours towards healthier and safer living styles.