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Sunday 5 July 2020

Philip Kotler tells Rahul Gandhi what the award PM Modi received means

PM Modi has been selected for his outstanding leadership & selfless service towards India, combined with his tireless energy, Philip Kotler said on Twitter

New Delhi: With Congress president Rahul Gandhi mocking the prime minister for being awarded the Philip Kotler Award, the marketing guru took to Twitter to congratulate Narendra Modi for the honour and hailed his “selfless service towards India”.

Gandhi had earlier taken a dig at Modi saying he wanted to “congratulate” him on winning the “world famous” Philip Kotler Presidential award. “In fact it’s so famous it has no jury, has never been given out before & is backed by an unheard of Aligarh company. Event Partners: Patanjali & Republic TV :),” he said on Twitter.

“I congratulate PM @narendramodi for being conferred the first ever Philip Kotler Presidential Award. He has been selected for his outstanding leadership & selfless service towards India, combined with his tireless energy,” the guru said on Twitter on Tuesday, as though responding to Gandhi’s sarcastic remark.

The marketing guru said Modi’s efforts in India have resulted in “extraordinary economic, social and technological advances”. “His winning the first Philip Kotler Presidential award raises the bar for future recipients,” he said.

In a sharp retort to the Congress president’s tweet, Union minister Smriti Irani, while tagging Gandhi’s tweet, suggested that unlike Prime Minister Modi, who was awarded by someone else, Gandhi family members had conferred themselves the country’s top civilian honour, the Bharat Ratna. “Rich !!! Coming from a person whose illustrious family decided to confer the Bharat Ratna’ on themselves,” she tweeted.

Modi had on Monday received the first-ever Philip Kotler Presidential award that focusses on the triple-bottom-line of ‘people, profit and planet’. It will be offered annually to the leader of a nation.

Kotler is, besides being a professor of marketing at Northwestern University, Kellogg School of Management, the most famous guru for sales and author of several bestsellers. He helped create the field of social marketing that focuses on helping individuals and groups modify their behaviours towards healthier and safer living styles.

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