New Delhi: The government is all set to make AIR radio stations reach far and wide in the Northeast and beyond. Information & Broadcasting minister Venkaiah Naidu has announced that a 90% subsidy will be given to northeastern States and 75% subsidy to other States for the purpose.
As per the present rules, the government gives a subsidy of 50% only up to a maximum limit of Rs 7.5 lakh to launch radio stations.
The minister also said that a new dedicated Doordarshan channel would be launched in the first half of January 2017. The channel will portray the richness and diversity of the local culture. It will help connect the north-eastern region with the rest of India.
This will give a boost to the lives of people living in the Northeast. This move can also help in impeding the Chinese invasion of Indian airwaves. China has a broadcast treaty with Nepal. This gives their stations access to some parts of the Northeast. Foreign stations’ broadcasting news might have different results in India. This step will boost AIR in the Northeast.
The minister also announced a cash reward of Rs 1 crore for the “most film-friendly State”. This reward will be given to the State that promotes cinema the best.
The Minister of State for Information & Broadcasting Col Rajyavardhan Rathore said on the occasion that the collaboration between States and Centre is “bedrock for good governance”. He also said that there was a need to “move forward together as Team India” in scripting the development of the nation.