New Delhi: Prime Minister Narendra Modi launched the ‘Fit India Movement’ on Thursday. The event is being held at Indira Gandhi indoor stadium, will be aiming at bringing about behavioural change and introducing basic fitness practices in the daily lives of Indians, a majority of whom lack access to sports or fitness infrastructure in their neighbourhoods, officials said.
A special focus of the campaign will be on rural India that lacks basic facilities to improve physical well-being and awareness of fitness. “At least half-a-dozen ministries such as rural development, panchayati raj, sports and youth affairs will back this initiative,” officials said. “We want to bring about a behavioural change. Prime Minister Modi will announce details of these at an event on Thursday,” the official said. Awareness programmes through the involvement of celebrities, sports activities undertaken in tier 1 and 2 cities, and other such events are being planned during the campaign. This will also be used to promote Yoga in a big way.
During his recent Mann Ki Baat program, Prime Minister Modi had asked people to take part in the ‘Fit India Movement’ which has been organised to celebrate ‘National Sports Day’ today – the birth anniversary of Major Dhyan Chand.
“During today’s #MannKiBaat, I have made some requests to my fellow Indians: Visit iconic places relating to Bapu as a part of his 150th Jayanti. Travel to places related to nature and wildlife. Strengthen Poshan Abhiyan. Be a part of Fit India movement,” Modi had tweeted on 25 August. Fit India Movement is aimed at encouraging people to give priority to sports and fitness in their day-to-day lives.