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India ‘Modi Kurta-Jacket’ the latest fashion-fad among youngsters

‘Modi Kurta-Jacket’ the latest fashion-fad among youngsters

The Connaught Place store recorded a total sale of Rs 14.76 crore in October 2018, registering a jump of 34.71% from the year-ago month


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New Delhi: Prime Minister Narendra Modi’s ‘Kurta-Jacket’ combination, that he recently gifted to South Korean President Moon Jae-in, is the new fashion fad among youngsters. According to a report, more than 1,400 pieces of that outfit are sold every day from the seven khadi outlets in the national capital.

Famously known as Modi-Jackets and Modi-Kurtas, this range of jackets was launched by Khadi India at its flagship store at Connaught Place on 17 September, to mark the prime minister’s birthday. KVIC chairman VK Saxena said they intend to launch ‘Modi Kurta-Jacket’ range in several outlets across India after it sold the way it did.

The Connaught Place store recorded a total sale of Rs 14.76 crore in October 2018, registering a jump of 34.71% from the year-ago month.

“The response of Modi Jackets and Kurtas can be understood that at least 200 pieces are being sold on an average day at each of the seven khadi India outlets across the nation, including Delhi, Kolkata, Jaipur, Jodhpur, Bhopal, Mumbai and Ernakulam,” Saxena said.

He observed that the prime minister’s clarion call for adopting khadi has created mass awareness about the indigenous fabric, thereby increasing its popularity, especially among the youth.

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