Wednesday 25 May 2022
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Mascot for International Yoga Day released

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New Delhi: The Central Council for Research in Yoga and Naturopathy, under the Ministry of AYUSH, has initiated a yoga awareness drive using a mascot and flash mobs, calling it YogMob, prior to the International Yoga Day. The idea is to increase the popularity of yoga, particularly among the youth.

The mascots provide an eye-catching way of helping boost the awareness of International Day Of Yoga. They are reportedly connecting with families by providing added and interactivity, especially at malls, public places, events and recreational tourist areas.

The human-size IDY mascots are running the campaign and spreading the message of the International Yoga Day in Delhi NCR, Lucknow and Haryana starting 8 June.

Flash mobs of yoga dance called YogMob are also being organised at certain crowded places like malls.

The International Yoga Day will be observed on 21 June.

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