Tuesday 19 October 2021
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HomeSportsKohli becomes first Asian celebrity to have 100 million followers on Instagram

Kohli becomes first Asian celebrity to have 100 million followers on Instagram

Kohli was on the list for the fourth consecutive year and he was on the top spot with a brand value of $ 237.7 Million (approximately Rs 1,700 crore)

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Indian cricket team captain Virat Kohli has a penchant for breaking records not only on the field but also off it. On 1 March, Kohli became the first Asian personality to have 100 million followers on Instagram. 

The next best on the list is Priyanka Chopra with 60.8 million followers on the social media site. She is followed by Bollywood actress Shraddha Kapoor with 58 million followers. 

Kohli has 1,129 posts on the photo-sharing platform. He enjoys a massive following on Twitter too, he has 40 million followers.

Kohli had earlier become the first Asian to reach 75 million followers on Instagram. En route his century mark, Kohli surpassed Pop star Demi Lovato who has 99 million followers, and two Spanish football giants Real Madrid (95 million) and Barcelona (94 million). 

Portuguese football star still tops the chart with 266 million followers with singer Ariana Grande standing second with 224 million followers. The next best sports personality is Barcelona captain Lionel Messi with 187 million followers. 

India Tv - Kohli's Instagram profile

Kohli is presently part of the Indian Test squad in Ahmedabad, gearing up for the fourth and final Test against England. India presently lead the series 2-1 and need at least a draw to ensure their chances of reaching the World Test Championship final. 

The report claimed 32-year-old Kohli’s social media following surged at a compound annual growth rate (CAGR) of 35.4%. Each post of his invited 2.8 million engagements.

Even when cricketing tournaments remained shut for a large part of 2020, Kohli signed two key partnerships — one with the edtech platform Great Learning and another with iQOO, a Chinese smartphone brand.

Recently, Virat Kohli was named in the most valued celebrity of India list. Duff &Phelps Celebrity brand Valuation Study, Kohli was on the list for the fourth consecutive year and he was on the top spot with a brand value of $ 237.7 Million (approximately Rs 1,700 crore). In this list, he was ahead of Bollywood actors Akshay Kumar, Ranveer Singh, and Shah Rukh Khan. Virat has managed to be on the top of the list for the past three years.

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Siddharth Raghuvanshi
Editorial Assistant of Sirf News with experience in covering sports and entertainment for Navbharat Times and Network 18's IBN Lokmat

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