The Kerala Tourism page pushed the Jammu and Kashmir Tourism Department’s Facebook page to the second place with 1.5 million likes to emerge as the top page. The Gujarat Tourism Facebook page was ranked third.
Facebook recently released the data on the top-ranked Facebook pages of government bodies, ministries and political parties in India. P Bala Kiran, Director, Kerala Tourism, has received the award at the Facebook office, New Delhi from Nitin Saluja, Public Policy Manager (India, South and Central Asia) on Wednesday.
P Balakiran, Director, Kerala Tourism said: “Kerala Tourism’s activity on Facebook and other social media space has been focussed and proactive. The page has been able to keep travellers from India and abroad engaged with interesting and innovative posts on the various projects and activities undertaken by the department. The ranking comes at a time when Kerala Tourism has upped the Digital marketing budget to 15% and been communicating to the people across the globe in exciting ways.”
In line with its proactive efforts in the social media space, Kerala Tourism’s FB page has trumped other state tourism boards by climbing to the top slot. The page attained first place in a ranking done by Facebook based on total engagement with tourists, including reactions, shares and comments, on the page between the 1 January and 31 December, 2017.