Wednesday 25 May 2022
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Javadekar overhauls I&B for better outreach

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At a well attended press conference on Tuesday, Union Minister of Information & Broadcasting and of Environment & Forests announced a slew of measures undertaken by his ministries in different sectors aimed at enhancing the outreach of policies and programmes across platforms and of fast clearance of projects. The latter, which falls under the ambit of ecology, is being reported separately on सिर्फ़ News.

Some of the I&B initiatives undertaken involve people’s participation, enhancing government’s presence on platforms and strengthening communication at the grassroots. Some of the key initiatives are as under:

Kisan Channel
The government has allocated an amount of Rs 100 crore to Kisan Channel, which will disseminate real time information to farmers about new farming techniques, water conservation, organic farming etc.

presence of government
In order to facilitate ministries/departments in registering their presence on the Ministry of Information & Broadcasting organised a half-day training workshop on 11 July at the National Media Centre.

Channel for Northeast
In order to provide a strong platform forexpression of cultural identities and creating greater awareness about the North-eastern region, the government has announced launching of a new 24×7 informative channel for the Northeast called Arun Prabha.

3rd and 4th phase of digitisation
A task force has been constituted to steer the remaining two phases — Phase III and Phase IV — of digitisation in India, which will pave the way for implementation of digitisation initiative in India, which will see digitisation of about 8 crore cable television homes in India. It is also a step towards Prime Minister Narendra Modi’s dream of a digital India, as digitisation will enable quick penetration of broadband connectivity in India.

3rd phase of FM radio auction
On the request of the I&B Ministry, the TRAI has furnished its recommendations on migration of FM radio broadcasters from Phase II to Phase III.  The issue is being examined.

Goa permanent destination for IFFI
In order to develop the Brand IFFI on the lines of other International Film Festivals, Goa has been declared as the permanent destination for International Films Festival of India. Goa was talked about as the permanent venue for IFFI even under the UPA regime, but experts constantly complained that the previous government had done little to ensure it in practice. A contract used to be drawn up with the Department of Film Festivals (DFF) every year to host it in the State. The practice of an annual contract between the ESG and DFF had be discontinued to make Goa the permanent venue for the festival.

Northeast Film Festival
For the first time, a 3-day Northeast Film Festival was held in Delhi at the Siri Fort Complex on a grand scale.  It will henceforth be an annual feature, a prominent event in the film festival of the DFF.

FTII, SRFTII to be institutes of national importance
In order to provide a statutory backing through an Act of Parliament to declare both the institutes as institutes of national importance, the government has proposed a Bill, which would enable the two institutes to award its own degrees and diplomas and start new activities on the lines of IITs and IIMs.

Indigenisation of digitisation
Efforts were taken to fulfil the long pending demand of domestic manufacturers of set-top boxes to get tax concession (C Form benefit) in order to compete with imported STBs.

The office of Registrar of Newspapers for India (RNI) under the I&B Ministry has streamlined its single window public dealing mechanism at its office. The RNI has achieved 100 % success in online e-filing of annual statements by publishers for 2013- 14.

Boost to community radio
The government has allotted an amount of Rs 100 crores for “supporting community radio movement in India”. This will enable setting up of 600 community radio stations across the country in the 12th Five Year Plan. This major initiative of the new government will strengthen connect with the population living in rural and marginalised areas.

Simplification of licences
Ministry of Home Affairs has agreed to the proposal of I&B Ministry of not seeking security clearance for such channels whose security clearance have already been sought earlier along with the board of directors. This decision has paved the way for speedy clearance of additional television channel permissions, which will benefit the broadcast industry.  After the decision was taken, 23 TV channels have already been permitted by the ministry.

National Film Heritage Mission (NFHM)
The revised EFC proposal for a Rs 600 crore NFHM project to preserve India’s film legacy was cleared by the Expenditure Finance Committee in the Ministry of Finance on 3 July. A draft Cabinet note has been circulated to the concerned ministries; the Note will shortly be submitted for approval of the Cabinet.

Crowd- sourcing of advertisements
Advertisement for important events is being designed on the crowd sourcing model. Independence Day advertisement was designed along these lines. The Directorate of Advertising and Visual Publicity (DAVP) has invited suggestions for the proposed advertisement to be brought out on 5 September to observe Teachers Day.

360° approach to information dissemination
For Independence Day, advertisements were crowd sourced for the first time and the occasion’s coverage was extended to all media platforms. Similarly, a series of press conferences are being organised to highlight the initiatives of the government; the same approach is being adopted to ensure information dissemination across all platforms.

With inputs from PIB

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Surajit Dasgupta
Surajit Dasgupta
Co-founder and Editor-in-Chief of Sirf News Surajit Dasgupta has been a science correspondent in The Statesman, senior editor in The Pioneer, special correspondent in Money Life, the first national affairs editor of Swarajya, executive editor of Hindusthan Samachar and desk head of MyNation

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