Thursday 26 May 2022
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ICC launches Cricket for Good & Team Swachh campaign in partnership with UNICEF and BCCI

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New Delhi: Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use, thereby leading to an open-defecation-free India.

ICC launches Cricket for Good & Team Swachh campaign in partnership with UNICEF and BCCI - Cricket News

The ICC WT20 men’s and women’s trophies travelled on the Nissan Trophy Tour float through the streets of national capital New Delhi. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 trophies.

A specially designed double-decker bus carried the children  from a local and  Indian cricket team players. Yuvraj Singh and Pawan Negi, the Indian cricket players interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies.

Playing cricket-based games with the children along with advocating the use of toilets, Yuvraj Singh and Pawan Negi engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Feroze Shah Kotla Cricket stadium.

Calling the initiative a ‘social movement for sanitation’, Caroline Den Dulk, Chief of Communication, UNICEF India, said, “The idea of team and team play is at the core of the Team Swachh initiative and it leverages the vast passion of the sport in the country to advocate toilet use and save lives of children.”

After Dharamshala, Mohali and Delhi, the ICC WT20 Host City Tour will visit each of the venues that will host the ICC WT20 matches. It now travels to Kolkata (24 February) followed by Nagpur (27 February), Chennai (1 March), Bangalore (3 March) and Mumbai (6 March).

Earlier in October 2015, the ICC Cricket For Good and UNICEF had launched a 5-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.

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