New Delhi: Kishore Biyani-led Future Group has been signed as an associate sponsor with Star India for the upcoming Vivo-IPL 2018. Other associate sponsors of the cash-rich cricketing event include MakeMyTrip, Parle Products, AMFI, Asian Paints, Dream 11, Polycab and Vimal Pan Masala.
The co-presenting sponsors are Vivo, Coca-Cola, and Jio.
“We are excited to partner Vivo IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languagesand higher interactivity,” Future Group CEO-Food Business Sadashiv Nayak said.
The 11th season of IPL will kick off from 7 April.
Broadcaster Star India has bagged the media rights tender with a mammoth bid of Rs 16,347 crore for the next five seasons.
Sadashiv Nayak, CEO-Food Business, Future Group, said, “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar & fbb we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the VIVO IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languages & higher interactivity.”
Harsh Jain, Co-Founder and CEO, Dream 11, said, “As India’s most trusted and fastest growing Sports Gaming platform with over 2 crore users playing Fantasy Cricket, Football, Kabaddi, and NBA, Dream11 has been a category creator and leader of the Fantasy Sports industry in India. We are delighted to come on board for the Vivo-IPL 2018 because it will provide us great traction with the largest audience from any single event in the Indian television history, and we look forward to benefitting from the association.”
“We are pleased to announce the addition of respected retail giant Future Brands to the roster of sponsors of the Vivo-IPL 2018,” said Anil Jayaraj, EVP, and Head of Ad Sales – Star Sports. “Some of the biggest and best brands have signed up with us, which is a testament to their belief that the Vivo-IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India.”