After its Navratri advertisement campaign stoked a controversy, streaming platform Eros Now issued an apology on 22 October and deleted the concerned posts. The development came after a section of social media users called out the platform over its distasteful Navratri posts, with “BoycottErosNow” trending on Twitter.
“We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone’s emotions. We have deleted the concerned posts and apologise for having offended anybody’s sentiments,” Eros Now issued a statement following the outrage.
The advertisements featured prominent Bollywood actors like Salman Khan, Ranveer Singh and Katrina Kaif. The now deleted posts by Eros Now included one that said, “Be naughty, sweet toh mithai bhi hai” followed by “#Navratri”.
Activist Ramesh Solanki said he would take legal action against Eros Now for hurting the sentiment of Hindus. “Dear @krishikalulla and @ErosNow get ready to face legal music for insulting and hurting the sentiments of Hindus,” he tweeted. Haryana BJP social media head Arun Yadavslammed the streaming platform.
Actor Kangana Ranaut assailed Eros Now for its actions. “We must preserve cinema as a community viewing theatre experience, its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub,” she said.
In a series of tweets, the actor stressed on the importance of family-friendly content, and shared the images, which carry slogans such as ‘let’s have some majama in my pyjama’. She wrote, “We must preserve cinema as a community viewing theatre experience,its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow.”
#BoycottErosNow trends online
Today, it is Eros Now’s turn to receive hate on the internet. Several sections are offended and trended #BoycottErosNow on Thursday over the Navratri posts that the company shared on their social media handles recently.
Ever since Navratri 2020 commenced on 17 October, Eros Now has been posting short videos and pictures from films produced by their company. Some pictures star Deepika Padukone from 2015’s Bajirao Mastani. Kareena Kapoor Khan appears in her Chhammak Chhallo avatar from the 2011 film Ra.One. However, a film still, starring Katrina Kaif in a yellow saree, has specifically offended Twitter.