0 C
New York
Tuesday 30 November 2021

Buy now


HomePoliticsIndiaDabur uses Karwa Chauth in Fem ad to deliver lesbian message

Dabur uses Karwa Chauth in Fem ad to deliver lesbian message

The incensed Twitterati asked whether Dabur would dare use a Muslim occasion for woke messaging


Commercial advertisements are a dime a dozen especially during the festival season and with Karwa Chauth, Diwali, Dhanteras all in quick successions, products have been coming out with advertisements and some of them have been been trying to make a statement. A recent advertisement by Dabur Fem has elicited mixed reactions after it rolled out an ad that celebrated ‘Karva Chauth’ but made it more dynamic and inclusive.

The ad promoted a face bleaching product and it shows two young women getting ready for their first ‘Karwa Cahuth’ and thus indulging in make up and face cleansing products. The two women are also given festive clothes by an elderly woman to wear on the ocassion as they discuss why they are keeping the ‘Karwa Chauth’ fast.

The ad then moves to the next scene which shows both the women standing facing each other with the ornate sieve and a decorated thali in front of them, thus revealing they are each other’s partners. While many praised the ad for being progressive and LGBTQ friendly, promoting same-sex couples and relationships, it caused a divide on social media as always.

Festival season is generally a profitable period of time for brands and organisations. As consumers go out on a shopping spree to mark the festivities, companies cash in on this festive season by either launching new products or by marketing their existing lineup with commercials that set the brand apart from its competition. 

However, on many occasions, this time-tested hack of attracting eyeballs backfires when companies fail to factor in the sensitivities of the people. For instance, Fab India was on the receiving end of criticism for referring to as Jashn-e-Riwaaz in their social media posts. Although they tried to distance themselves from the quagmire, the damage was done.

Check out the advertisement here:

While the advertisement tried to juxtapose a traditional Hindu ritual with an inclusive message, it was not taken kindly by many on social media. And the problem didn’t seem to be only about hurting ‘Hindu sentiments’ but also about catering to the fair skin syndrome so prevalant in the Indian along with what some termed as a ‘often-criticized festival’.

Check out some of the comments on Twitter:

The advert swiftly went viral on social media with the comments box flooding with an array of reactions from netizens. While some people hailed the progressive storyline, others plainly rejected it. Some people were irked by the omnipresent obsession with a fair complexion.

Sirf News needs to recruit journalists in large numbers to increase the volume of its reports and articles to at least 100 a day, which will make us mainstream, which is necessary to challenge the anti-India discourse by established media houses. Besides there are monthly liabilities like the subscription fees of news agencies, the cost of a dedicated server, office maintenance, marketing expenses, etc. Donation is our only source of income. Please serve the cause of the nation by donating generously.

Support pro-India journalism by donating

via UPI to surajit.dasgupta@icici or

via PayTM to 9650444033

महान वैज्ञानिक श्री जगदीश चंद्र बोस जी जिन्होंने रेडियो और माइक्रोवेव ऑप्टिक्स का अविष्कार किया बहुमुखी प्रतिभा के धनी थे और अपनी महान खोजों का लोहा पूरी दुनिया में मनवाया था , आज उनकी जयंती पर @TeamSP_Official की ओर से शत-शत नमन
#jagdishchandrabose #जगदीश_चंद्र_बोस

#WATCH Opposition leaders protest at Mahatma Gandhi statue in Parliament premises demanding revocation of suspension of 12 Opposition MPs of Rajya Sabha

Ultra deluxe 'Take Away' in times of COVID-19

Read @ANI Story | https://aninews.in/news/lifestyle/food/ultra-deluxe-take-away-in-times-of-covid-1920211130114704/

विश्व स्वास्थ्य संगठन ने कोरोना के नए वैरिएंट को वैरिएंट आफ कंसर्न (VoC) की कैटेगरी में रखा है। 
ओमिक्रान डेल्टा वैरिएंट से कहीं ज्यादा म्यूटेशन और तेजी से फैलने वाला वैरिएंट है।
कृपया सतर्क रहें और अपने परिवार और समाज को सुरक्षित रखें🙏 😷

Uttarakhand Chief Minister @pushkardhami announces his government has decided to repeal the Char Dham Devasthanam Board Management Act
#CharDhamDevasthanam @AditiAnarayanan @kabir_naqvi

Read further:

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisment -



%d bloggers like this: