Bharat Sanchar Nigam Limited (BSNL) has announced a cashback offer in a big attack on Jio. The BSNL offer should be the most attractive for consumers so far because, under this cashback offer, customers will get money for talking over the phone!
First of all, this cashback offer of BSNL is only for users who talk for 5 min or more. Under this offer, if you talk for more than 5 min, you will get a cashback of 6 p/min. However, it is worth noting that this offer is only for BSNL broadband and BSNL FTTH subscribers.
Reliance Jio recently announced a 6 paise per minute interconnection use charge (IUC) from its customers for calling on other networks. All plans of Jio turned expensive after that.
BSNL is currently incurring losses and is rumoured to be contemplating retrenchment. There have been several reports that the company may be merged with MTNL, another PSU. But no official statement on the future plans of BSNL has come forth as yet.
BSNL director CFA Vivek Banzal said in a statement, “In the era of digital experience where customers want quality service for their voice and data, we want to engage our customers with the upgraded next-generation network so that they get a better experience.”
Jio is constantly trying to make the TRAI IUC free so that the company can once again provide free call service to the users.
The story of Vodafone and Airtel is different. Both these companies want the IUC to increase further so that the loss that has been incurred in the telecom industry for the last few years can be recovered.
In the meantime, sources have confirmed that Vodafone is winding up its business in India primarily due to the high cost of running the company since Idea merged into it. Sirf News has put the details of the development in another report.