“The Amul brand, which clocked a turnover of over Rs 40,000 crore last financial year, will grow at 20% this year,” RS Sodhi, the managing director of Gujarat Co-operative Milk Marketing Federation, which markets milk and milk products under the Amul brand said.
“We are launching several consumer products, and are also premiumising (sic) our offerings. The growing demand will help us see a good growth this year,” he added.
The Amul brand includes the 18 member dairies of the Gujarat Co-operative Milk Marketing Federation.
GCMMF, however, registered only 8% increase in turnover to Rs 29,220 crore in the financial year 2017-2018, owing to a decline in commodity prices.
The consumer product portfolio has been growing at nearly 15% on a volume basis, Sodhi pointed out, which has helped the performance of the Amul’s branded products, despite lower commodity prices.
“Branded consumer products have registered a growth of 14% in the last financial year, with products such as cheese, butter, milk beverages, paneer, cream, buttermilk and dahi having grown at 20-40%,” Sodhi said.
The 18 member unions of GCMMF has a farmer strength of more than 36 lakh across 18,700 villages of Gujarat, and is procuring on an average 211 lakhs litres of milk per day which is 20% higher than the previous year.
The co-operative has also recently tied up with the government and lenders, under the Pradhan Mantri Mudra Yojana, to procure easy loans for its farmer partners.
“The scheme will help rural entrepreneurs immensely, to upgrade their facilities and will also help distributors and transporters. It will enhance the overall employment opportunities in rural India,” Sodhi said.