Mumbai: Italian super sports car maker Lamborghini today launched its first super sports utility vehicle `Urus’ in the country, priced at Rs 3 crore.

With the launch of a new model, Lamborghini expects its volumes to surge 2.5-3 times, it said.

“India as a market is playing a very interesting role step by step into the overall sales globally. Urus will change the game for Lamborghini in India in terms of volumes and we expect to grow our volumes 2.5-3 times,” Lamborghini General Manager for Asia Pacific Andrea Baldi said.

Stating that India is a strategic market for the company’s further growth, Lamborghini India head Sharad Agarwal said given the preference for SUV cars among Indians, “we believe that Urus is going to be an exciting and important product and will open up a completely new segment of customers for us in India.”

The Italian SUV accelerates from 0-100 kmph in 3.6 seconds, 0-200 kmph in 12.8 seconds and with a top speed of 305 kmph it is the fastest SUV available.

Under the hood sits a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.

The car comes with ANIMA drive selector which controls five driving modes – Strada, Sport, Corsa, Sabbia (sand), Terra (land), and Neve (snow).

Lamborghini Urus will also be the company’s first SUV since LM002 which was on sale from 1986-1993. It was first showcased at the 2012 Beijing Auto Show.

The super car will also have a superior braking system as the front brakes will be equipped with front aluminium 10 piston brake calipers and floating 6 piston brake calipers.

Lamborghini is an Italian brand and manufacturer of luxury supercars, sports, and SUVs based in sant’Agata Bolognese, Italy. The company is owned by the Volkwagen Group through its subsidiary Audi.

Lamborghini car dealers in India: Banglore, Delhi and Mumbai.